In the wake of the iPod’s success, Sony, purveyor of the Walkman, was keen to make a giant mark on digital music. And it did so with Sony Rolly—only it was a raucous, unpopular mark. A football-shaped 2GB music player that match in the palm of your hand and pumped out music while gyrating to the beat, Rolly value $399 at launch and didn’t actually have a headphone jack. Belty’s prototype was made of metal and plastic, giving it a flashy but industrial really feel. It turned heads, but didn’t open wallets—not to mention that the corporate revealed neither a price nor launch date at the time. Now, more than a yr and a half later, the company has revealed a extra conventional-looking leather-based mannequin, but nonetheless no particulars on the method to truly buy one.
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