He started his career at American Express and later worked at the Loyalty Management Group and MacLaren McCann Relationship Marketing. A frequent speaker at industry conferences, Larry holds a Bachelor of Science degree in Economics from the University of Wisconsin and an MBA in Marketing from Schulich School of Business at York University. Profile your visitors to find your best audience, their interests, way of life and wealth after which uncover the way to discover travellers just like them. Understand where they travel, how much they spend and which actions they engage in while on trip. Analyse their behaviour, leverage survey knowledge, uncover buy drivers and determine the optimum mixture of services. Whether you’re touring for leisure or business, you will need to put some basic things into consideration. [newline]It is essential that you simply think about your location, the person or folks you may be assembly with and your …